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What Web Builder Should You Use To Design Your Kingston Business Website?

     Your website is the focal point of your business’ online presence. So when it comes time to create or revamp your website, there are a number of different factors to consider. The needs of your business cannot be overlooked. Certain businesses need a much higher level of functionality than others. It is important to choose a builder that allows you to highlight your services or products exactly how you envision them. It’s also important to consider the amount of experience you have working with website builders and coding. This guide will provide you with an in-depth look at some of the most popular website builders and what they have to offer, so you can make the most informed choice when building your website. 
Wix Web Builder Logo

Wix

PROS:

  • User-friendly, great for beginners 
  • Drag-and-drop interface
  • SEO capabilities
  • Cost-effective
  • Template options available
  • Selection of add-ons: eCommerce tools, shopping cart, and google analytics
  • Coding knowledge not required

CONS:

  • Poor mobile responsiveness
  • Slower page speed
  • Lacks in-depth customization
  • Payment to remove Wix ads
  • Lacks in SEO analytics
Squarespace Website Builder

PROS:

  • User-friendly, great for beginners 
  • Drag-and-drop interface
  • SEO capabilities
  • Analytics tools
  • Template options available
  • Selection of plugins: eCommerce tools, blogging, shopping cart, google analytics
  • Integration with other tools like MailChimp available

CONS:

  • Can be less cost-effective than other options 
  • Still has a long way to go for web building integrations
  • Lacks in-depth customization
  • Lower SEO value

PROS:

  • User-friendly, great for beginners 
  • Easy to use interface
  • Great customer service
  • Affordable web hosting, security, web building tools
  • Theme options available
  • Integrated eCommerce features


CONS:

  • Oversimplification
  • Still has a long way to go for web-building integrations
  • Lacks in-depth customization
  • Paid SEO tools
  • No drop down menu
  • Can be costly depending on your needs
wordpress website builder logo

PROS:

  • High level of functionality
  • Website management tools
  • SEO management tools
  • Developer-supported plugin library
  • Template options available
  • Web building options available for a more user-friendly experience (Elementor, WP Bakery, etc.)
  • Integrated eCommerce features 
  • Extremely customizable

CONS:

  • Can be challenging and complex for beginners
  • Requires consistent updates
  • Can be less secure and vulnerable to hackers/bugs
  • Plugins can slow the website down
  • Can be difficult to customize or add certain functionalities without the assistance of a developer
shoplift website builder

PROS:

  • One-stop shop for all eCommerce needs including domain and hosting services 
  • Effective automation
  • Customer service
  • Inventory options, shopping, variant, and more
  • Template options available 
  • Social media integrations
  • Plugins available
  • Customizable

CONS:

  • Can be challenging for beginners - learning curve
  • Additional costs incurred for additional features
  • Transaction fee if not using Shopify Payments
  • Certain plugins can slow the website down 
  • Not as flexible with customization as other options

     Having a website is no longer an optional asset for business owners. Each day there are customers and clients searching for products and services online. Choosing the right website builder for your business in the beginning will save you time and money in the future. When choosing your website builder, consider the needs of your business. After that, consider your website design abilities. If this article helped you decide what platform to use, follow us on social media for more tips and tricks to make the most out of your business’ online presence.

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